I’ll be honest — when I first saw this ad, I knew who was featured in it and I knew what is was about, but I didn’t immediately recognise Michael Jackson until a closer shot was made.  Times certainly change, and not just the 80’s wardrobes.

Just like how both old and banned commercials can come back to haunt you online, they can also give you a free boost through nostalgia.  Showing a commercial ten years old looks dated and lazy.  Show one from 20 or more years ago and it’s nostalgic.  Of course, this one’s now 30 years old, so it’s classic.

Despite the number of complicated legalities involved, there’s a strong marketing case to revive these old commercials, especially online where they can be shared easily.  Sure it’s “just advertising”, but it’s also a distinct slice of history and a reminder of good times.

What do you think?  Are there any commercials that should be released into the public domain due to their historical or cultural significance?

And while we’re on that subject, check out the Vintage Ad Browser for another little slice of advertising history.