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Posts Tagged ‘free tv’

Advertising Then and Now: Ironic

Friday, February 26th, 2010

Seriously ironic.

There’s so many layers of ironic, I want to take a moment to dissect them.  Some are painfully obvious, but there’s so many it’d be easy to miss a few.

  • Misrepresentation of the status quo:  “Free TV” was never free.  It was always paid for by advertisers.
  • A new technology being offered as a premium service.
  • New technology that allowed greater access of content to places that could not otherwise access it via previously established technology.
  • Said previously established institutions screamed bloody murder that the new technology would destroy them
  • A mess of regulations and fees that attempted to protect existing parties which felt threatened.
  • Multiple content control battles regarding content.
  • Threatened monopolies of different sizes and shape.

And last but not least:

  • The old status quo is long forgotten, having been replaced by the “new” technology which is now status quo, and screaming bloody murder about how the latest technology will destroy them all.

Those who forget the past are doomed to repeat it.